Writing & Media
Ideas, on the record.
Essays, the newsletter, video conversations and press coverage, gathered in one place.
Newsletter
The Business Playbook.
Newsletter
The Business Playbook
Strategy and insights for business and beyond, by Sarah Adesemoye. Each issue takes one decision founders and leaders face and makes it clear enough to act on that week.
Writing
Selected essays.
- Daily Trust
July 2026Why Dominating Your Local Market Is No Longer Enough: The Global Competitiveness Challenge African Founders Must FaceCustomers now benchmark every local business against global brands, and excellence that cannot be repeated is no advantage at all. - LinkedIn
2026What Does "Global Standard" Actually Mean for an African Business?A working definition of the standard, and where most growing businesses fall short of it.
Video
The Reinvention Series.
Sarah's interview series on YouTube, with new conversations released as episodes.
Watch on YouTube →Press
As seen on
- VanguardShinne's 2026 APEX Collection Makes Its Case for the World StageJul 2026
- ThisDayGrowth-X Limited Selected for Mastercard Foundation FAST ProgrammeJul 2026
- Daily TrustWhy Dominating Your Local Market Is No Longer Enough: The Global Competitiveness Challenge African Founders Must FaceJul 2026
- Empire Magazine AfricaMeet Sarah Adesemoye: The Self-Taught Fashion Entrepreneur Building Shinne Into a Global Luxury Brand2026
- The GuardianShinne's 2025 Collection Proves Nigerian Fashion Has a New Standard BearerSep 2025
- TribuneGrowth-X Limited Reports Reach of Over 1,400 Entrepreneurs Across Five Countries Since LaunchAug 2025
- IndependentWearable Art: How Shinne's 2024 Collection Crystallises Years of Creative Discipline Into Something Genuinely Distinctive2024
- BusinessDaySuave Empire Empowers Youths With Business InputsApr 2022
- Black News UKMeet Sarah Adesemoye: The Self-Taught Fashion Entrepreneur Building Shinne Into a Global Luxury BrandSep 2026