Sarah Adesemoye.

Advisory

Strategy for the next market.

Counsel for founders, companies and programmes preparing to compete beyond their home market, and to win there.

Sarah Adesemoye smiling, in a black blazer and gold necklace.

Where Sarah advises

Six questions growing businesses bring to her.

  • Global competitivenessWhat international standards look like for your category, and how to meet them at home before you expand.
  • Market expansionChoosing the next market, sequencing entry, and adapting the offer for buyers across borders.
  • Positioning and pricingMoving from competing on price to commanding a premium, with a brand and proposition that justify it.
  • From founder to systemsTurning what only the founder can do into repeatable processes a team can run, so growth no longer waits on one person.
  • Partnerships and stakeholdersShaping partnerships, funder relationships and alliances that open new markets and capital.
  • Founder programmesDesigning entrepreneurship and enterprise development programmes for organisations investing in emerging markets.

How engagements work

Three ways to begin.

Strategy session

A working session on one decision, with a clear recommendation and next steps you can act on.

Advisory partnership

Regular counsel over several months as you plan growth, enter a market or reposition the business.

Programmes and workshops

Strategy workshops and founder programmes for companies, accelerators and development partners.

Experience

Seven years of founding and growing businesses, and more than 1,500 entrepreneurs reached.

Sarah's experience spans fashion, technology, SaaS, solar energy, real estate, PR and marketing, and lifestyle and beauty. She brings the view of someone who has made these decisions in her own companies, sharpened by graduate study in leadership and management.

She also considers strategy roles with organisations working across global markets.

Work together

Bring her the decision you are weighing.

Share a short note on your business, the decision in front of you and your timeline. Sarah works with clients across global markets, in person and remotely, and will reply with the best way to begin.